Manager, Data Strategy

The International Data Strategy Manager will support international markets, primarily EMEA, in executing Global Data Strategy initiatives. Working with the Head Office team to develop central data workstreams, helping territories to implement them, and identifying opportunities at the market level. Data Strategy specific to this role will involve the development and application of an audience strategy, supporting and guiding the International markets in how to identify and reach appropriate moviegoing audiences in their Marketing campaigns. Reporting to the Director, Data Strategy, this position will collaborate with International Media and GroupM Data Strategy teams to ensure alignment in data processes across the organization. RESPONSIBILITIES Assist in the ongoing development of Universal’s international data capabilities, with a focus on EMEA markets. Primary responsibilities include: Marketing data management functions such as adopting naming conventions, platform data onboarding, and supporting data operations alignment. Work closely with local marketing teams, agencies, and territories to support global data initiatives. Support audience data development, including exhibitor data partnerships, first-party data collection across campaigns and GA4 strategy implementation. Provide support in the rollout of reporting tools and ad tech platforms, identifying key areas for media and marketing team assistance and following the ad tech development roadmap. Assist in cross-functional collaboration to drive global data strategy priorities. Help support data privacy strategy development, with a focus on GDPR and data governance, including Kids compliance across teams. Provide ad hoc support to the Global Data Strategy team, including working with geographic measurement tools and Google natural search data feed.