Sr. Manager, Sports Planning

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. We are seeking a highly skilled and motivated Senior Manager of Sports Media & Brand Planning to join our dynamic Peacock Sports & Brand Planning team. This role demands expertise in media planning, cross-functional collaboration, and the ability to lead 360-degree integrated campaigns with an emphasis on consumer marketing strategy and media planning. The ideal candidate will have a passion for sports and entertainment, with a proven track record in managing complex marketing initiatives across digital and traditional platforms. Key Responsibilities: Planning: Lead the development and execution of media plans across all media channels, including digital, traditional, and custom sponsorships. Collaborate with publishers and media vendors to execute customized programs such as branded content and sponsored media units (e.g., Peacock x Complex Paris Olympics Campaign). Ensure all campaigns are optimized for the fast-paced environment of sports (brand) and entertainment industries, including shortened planning cycles. Integrated Campaign Development: Drive assigned 360-degree integrated marketing campaigns, aligning efforts from various consumer touchpoints and cross-functional teams. Serve as a central figure in coordinating efforts between creative, comms planning, and consumer engagement teams, ensuring cohesive messaging and campaign execution. Identify bottle-necks and collaborate closely with Operations teams to resolve issues in a timely manner. Brief Development: Build compelling creative / partner briefs based on consumer and business insights that define the role of creative and effective media placements to achieve campaign objectives. Utilize market research, audience data, and trends to inform and enhance creative and media strategies. Technical Proficiency in Marketing Technology: Utilize MarTech, AdOps, and analytics tools to ensure seamless campaign execution, from trafficking to performance measurement. Troubleshoot technical issues related to media buys and ad operations. Lead the use of measurement tools to evaluate campaign success, including MMM/MTA models and brand tracking studies. Cross-Functional Collaboration: Act as a liaison to NBC’s media team to coordinate simulcast sports campaigns and ensure alignment on strategy and execution. Partner with internal (e.g., Campaign Operations, Strategy & Analysis, etc.) and external stakeholders to develop innovative marketing strategies tailored to specific brand moments and sports programming. Performance Analysis & Reporting: Analyze campaign performance data for upper-funnel tactics to uncover insights and provide actionable recommendations for optimization. Create detailed post-campaign presentations and reports, addressing stakeholder questions and aligning insights with future strategies. Sports Industry Knowledge: Maintain a strong understanding of the sports broadcasting landscape, including programming schedules, competitor offerings, and rights ownership. Actively monitor sports events, team storylines, and athlete narratives to inform pre-determined and reactive campaign and creative execution. Proactively identify and mitigate risks, such as pausing creative for athletes involved in negative news or injury-related developments.