Vice President, Product Marketing

Our product marketing team is responsible for developing and communicating the value proposition of our data, technology & measurement solutions to our clients and across the greater NBCUniversal organization. We are currently looking for an experienced Vice President of Product Marketing to lead GTM and commercialization of NBCU’s suite of products as well as contribute to overall advertising GTM. This is a highly technical role that requires a deep understanding of NBCU’s products and the ability to simplify that knowledge into language and visuals that bring our offerings to life for our clients and agency partners. Through the delivery of a variety of collateral—sales decks, one-sheets, FAQs, website copy, videos, and more—the Vice President will play a critical role in driving demand for our solutions. Responsibilities: Reporting to the Senior Vice President, Sales Enablement, the person in this role will lead a team of product marketers and technical communicators. Core responsibilities include but are not limited to: Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy Act as key subject matter expert and product evangelist with deep knowledge of NBCU’s advertising technology & data solutions Related marketing, sales, and research systems Advertising client buying processes The competitive landscape across both traditional media companies and media disruptors Act as the liaison between Product, Strategy, and Sales Enablement in order to communicate the value proposition of NBCU’s product solutions--from beta to full commercialization--and ensure consistency in how those solutions are brought to market Manage three senior directors and their teams, ensuring effective collaboration, clear communication, and alignment with organizational goals Take the lead on product positioning and branding—in collaboration with Product, Strategy, Insights & Measurement, and Sales—to develop compelling messaging and clearly defined selling points for internal and external use Develop product collateral—pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more Lead product training to help drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders across the company Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more Be comfortable with ambiguity, navigating uncertainty with flexibility, creativity, and a proactive problem-solving mindset Exhibit eagerness to learn new technologies and products and stay updated on industry trends