Senior Vice President, Category Strategy

Responsibilities include, but are not limited to: Create and drive strategic plans to support sales goals through the lens of categories. Partner closely with Sales teams to uncover insights and create solutions for growth and differentiation aimed at increasing category and client KPIs. Maintain deep understanding of advertising categories and broader media ecosystem. Lead analytically driven projects and deliver proposals to identify and capture future growth areas. Identify strategies to expand and enhance NBCU value proposition to new and existing advertisers.