Paid Media Specialist
Paid Media Specialist
The Paid Media Specialist is responsible for: Ownership of timelines, flowcharts, Media Purchase Authorizations (MPAs) and subsequent agency follow-up to enforce accountability and accuracy of documents Ownership on tactical plan revisions Responsible of saving and filing all agency documents, versions, follow-ups for internal communication. Create creative mapping roll out to facilitate conversation with marketing and creative on which assets to use for each paid media buy as well as update rollout with creative changes and keep agency informed.