The Director, Segment Experiences will be responsible for leading the creation and execution of seasonal consumer events to drive incremental attendance for Universal Studios Hollywood. This position will champion events within the Marketing & Sales department and set the strategic direction for the overall campaign. Additionally, this role will lead the USH cross functional team (i.e., Entertainment, Operations, Finance, Food & Beverage, Retail, Legal, etc.) ensuring alignment across the organization for events throughout the year.

In this role you will provide the vision, strategic direction and leadership for the Universal Studios Hollywood Sales division. Your primary focus will be to maximize revenue and profit opportunities at Universal Studios Hollywood via proper development and implementation of effective sales strategies that align with the overall goals for new and existing businesses. You will also work collaboratively to align the priorities to the larger Universal Destinations and Experiences (UDX) Sales initiatives.

This position is responsible for supporting the Local Sales Market, specifically our Military and In Market Hotel trade partners, with the promotion and selling of Universal Studios Hollywood tickets. This position is responsible for implementation of the processes established by the Company management as the “standards” for the team. ESSENTIAL RESPONSIBILITIES Learn and become knowledgeable of the sales channel, the Universal Studios Hollywood brand, proprietary systems and brand marketing priorities.

Communication Planning is how our brand approaches our customers, determining how, when, and where to intersect with their worlds. Communication Planners work tirelessly to bridge the gap between the business, our internal stakeholders and our customers by representing their voices throughout our communications. With the help of analytics and marketing technology, we identify audience priorities and craft messages that guide our audiences through every step of their journeys from dreaming to doing.