A rare opportunity to be part of a unique SVOD service and play an integral role in the success of the brand across Asia Pacific, with a focus on Australia and New Zealand. The Marketing Manger will support the Marketing Director to interpret the overarching global brand strategy and execute campaigns that resonate locally to meet both DTC and B2B business objectives. Coordinating Hayu APAC’s ATL and BTL marketing activity, you’ll work across all aspects of marketing from events, activations, PR, content, partnerships to offline and digital media.

The Senior Digital Manager will be a key player in driving the digital media strategy, with a primary focus on paid social, within a performance-driven team KPI'd on subscriber acquisition. While the core remit centers on converting subscribers, the in-house media buying team also activates digital campaigns aimed at awareness and consideration. In this role, the Senior Digital Manager will lead a team of a Paid Social Planner and a Paid Social Executive, ensuring the strategic planning, execution, and optimization of paid social campaigns.