Analyst, Consumer Insights, NBC News

The NBC News Consumer Insights team looks to advance the understanding of the attitudes and motivations of our audiences. The Consumer Insights team uses quantitative research (surveys) and qualitative methods (focus groups, online communities, content analysis) to understand audience connection points with NBC News brands like TODAY, Nightly News, Meet the Press, Dateline and NBC News NOW. Our research informs editorial, marketing, product and ad sales efforts across linear and digital platforms.