Specialist, Performance Marketing

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. We are looking for a media savvy, data driven Specialist, Performance Marketing to join our team. The role will support the Performance Media team in planning the Always On strategy and managing the optimization of paid social campaigns driving subscriptions across Peacock/direct-to-consumer products. Responsibilities: Help manage all paid social acquisition campaigns across various platforms, including but not limited to, Facebook, Instagram, Snapchat, Twitter, TikTok, Pinterest, and Reddit. Serve as a central point of contact for the performance marketing agency to plan and optimize social media campaigns towards CPA, LTV, and ROAS goals across channels, and then summarize results for a broader audience. Collaborate on the creative process - briefing and tracking of creative assets, collecting feedback, and stakeholder management to ensure accurate and timely asset delivery. Work with cross-functional teams to help develop test hypotheses and build out a/b test plans and ensure accurate measurement and reporting of campaign performance. Analyze campaign performance data regularly, providing insightful updates on pacing, volume, optimizations, and channel contribution to business objectives. Work closely with social media account reps, staying on top of industry trends, leverage new technologies and participate in open betas across the platforms. Maintain optimal channel and investment mix based on MTA and MMM modeling recommendations.