Paid Search Manager

Key Responsibilities Strategy, set up, analysis, and optimisation of large scale Paid Search campaigns across tens of international markets. Detailed root-cause and opportunity analysis. Concisely articulate opportunities, strategy shifts and performance updates to peers and stakeholders. Lead and maintain account hygiene and automation of processes in collaboration with analytics team, to facilitate an agile access to reporting and insights for the whole business. Collaborate with other teams and manage an executive to deliver on strategy and target, with a hands-on approach on campaign set-up, building and execution. Develop test plans to continually test and refine campaigns. Manage vendor relationships on new product releases as well as day-to-day servicing of the business. Track competitor activity and market trends to better optimize own campaigns, leveraging several competitive analysis tools. Managing an external SEO agency to kick-start and guide all optimisations needed within the product for better organic visibility, performance, and future-proof the product within the new generative / conversational search landscape.