Sr. Manager, Social Campaign

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. Reporting to the Director, Social Campaign, this role sits on our Brand Marketing & Creative team and is responsible for the seamless integration of brand and title campaigns onto our Peacock brand channels. Working cross-functionally with planners, creatives and publicists across the Marketing team to ensure social campaigns are right-sized and balance owned channel growth & engagement with campaign level KPIs, leveraging the timeliness and access awarded via campaigns to develop and execute ideas that are thumb-stopping and entertaining while aiding in awareness, intent and attribution. A candidate can expect to balance their time between upstream planning, cross-functional taskforces and ensuring that day-to-day campaign work meets brand standards and processes. This individual must be a social advocate, and collaborative creative and strategic partner, who’s passionate about breaking convention and pushing for innovation and experimentation in our support strategies and social creatives to break through the noise of a crowded social media landscape while balancing the needs of multiple stakeholders. Brief and collaborate with internal and external creative teams on execution of strategy and asset development Communicate and coordinate cross-functionally with a heavily matrixed marketing and PR team on broader 360 campaigns, activations, paid, influencers, and stunts to bring campaigns to life on our Peacock brand channels Build platform, CM and programming strategies for campaign integration onto brand channels to be executed against by platform and publishing team Monitor real-time social conversation and owned performance data to share cross-functionally and determine actionable insights for current and future campaigns, including reactive opportunities Work closely with internal and external partners to craft content capture strategies, leverage talent access, and decide execution needs (ie. Social capture days, marketing shoots, premiere events, collabs, etc.) Attend premieres, junkets, reunions and other events to capture and/or oversee social coverage as necessary Procurement and trafficking of creative marketing and series assets and footage to/from internal creative teams, production partners and agency Partner with other social teams in the NBCU family, like Bravo, E! Entertainment and Late Night to strengthen and amplify campaign support and brand synergy Ensure proper vetting of social creative and copy with internal legal, brand, and PR teams as necessary QA of social deliverables to ensure brand, creative, and show guidelines are all met and balanced, information is accurate, and that there are no spelling or grammatical errors