Director, Product Marketing Design

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. Peacock is hiring a Director, Product Marketing Design to join an innovative and passionate team responsible for crafting value narratives and delivering on them for our customers. Our Product Marketing team is seeking a highly collaborative and solutions-minded leader who is adept at swiftly handling change in a constantly evolving environment. In this position, you’ll get to leverage your encyclopedic cultural knowledge while working with the wider Peacock org to support world-class campaigns spanning entertainment, sports, news and more. Your team’s designs will convey the story of Peacock and drive newcomers, TV nerds, and film buffs alike, to engage with all the amazing content the platform has to offer. This position requires seasoned expertise in digital design, as well as confidence negotiating creative solutions for both internal and external partners. Data and the customer experience will be your driving forces as you collaborate with studios, marketers, product developers, operations specialists, and showrunners to support marketing and platform image requirements for Peacock. You will oversee design strategy for both acquisition and engagement touchpoints, on and off platform, defining the end-to-end workflows and best practices which govern the creation, sourcing, and optimization of artwork. Your refined eye, process-oriented mindset, and seasoned people management skills will ensure the consistency, accuracy, and efficacy of high-quality imagery promoting Peacock’s offering from VOD to live events and more. Responsibilities Oversee the design team tasked with creating and managing deliverables for all content on Peacock, including support for Original title launches, Pay 1 and same-day theatrical releases, WWE premium live events, and a wide-ranging spectrum of live sports including the NFL and NBA. Lead design strategy for acquisition efforts through Peacock’s flagship website Peacocktv.com, coordinating with site owners to blend brand and product marketing benefits with conversion best practices, driving awareness, perception and conversion benchmarks Develop and execute on an experimentation roadmap for image optimization, on the website and on platform, in partnership with colleagues spanning Marketing and Product organizations Oversee and mentor a growing and diverse design team, supporting new and established roles in their onboarding, development and day-to-day workflows Guide the design team in their end-to-end workflows for high-volume image asset production in preparation for new UI releases as well as new territory and external partner rollouts Establish relationships, SLAs, timelines, and expectations with external contractors and vendors, shepherding projected cost estimates and invoices through layers of financial approvals as needed Liaise with cross-functional partners at multiple levels across Creative Marketing, Product and Tech teams to prioritize needs, provide direction, requirements and advise on best practices related to shared systems and processes, including imagery-related automation/tooling developments, recommendations for enhancements and oversight of related workflow optimization affecting domestic and international platforms Confidently guide collaborative projects or feature enhancement kickoffs, including development of ongoing touch points with internal stakeholders to support identification of pain points, requirements-gathering, evaluating LOE for spec/workflow adjustments and executing process changes Oversee a growing library of artwork specifications and best practice documentation, coaching the design team in confidently presenting documentation and providing related editorial imagery guidance to external and internal partners Pitch, encourage, and develop individual contributor ideas for custom creative, acting as a sounding board with the greater Merchandising team when brainstorming for topical stunts, hubs, collections and priority title support