Manager, Audience Development Insights

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. Peacock is looking for a Manager of Audience Development Insights to join the Audiences and Insights team. This role will be responsible for reporting on and analyzing the performance of Peacock’s CRM program. The successful candidate has a passion and proven history for leveraging data to deliver meaningful insights that optimize campaign performance and drive strategy. Responsibilities: Oversee ongoing reporting and insights for Peacock’s CRM program (includes email, push notifications, and in-app notifications) Provide actionable insights and recommendations based on reporting to strategy leads on an ongoing basis Oversee channel measurement for Peacock’s CRM program Support ad hoc reporting requests from the CRM team Draft analysis requests for Decision Sciences on behalf of the channel and/or strategy leads Consult on A/B test setup and measurement for the CRM team Partner with Decision Sciences on the development and management of self-serve dashboards for the CRM program Leverage Peacock’s internal BI tool to provide platform insights that inform strategy and decision-making across Audience Development

Job ID
744000039649931
DetailURL
https://jobs.smartrecruiters.com/NBCUniversal3/744000039649931
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Profession
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51553459_1 Direct-to-Consumer Peacock Marketing Marketing
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51553459_1
Multi Location Jobs

744000039651240

ERG Group Title
Universal City,California
Internships Seasons Title
https://jobs.smartrecruiters.com/NBCUniversal3/744000039651240

744000039649931

ERG Group Title
New York,NEW YORK
Internships Seasons Title
https://jobs.smartrecruiters.com/NBCUniversal3/744000039649931
Multi Location
Yes
Multi Location Title
Universal City,California, New York,NEW YORK
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https://jobs.smartrecruiters.com/NBCUniversal3/744000039651240, https://jobs.smartrecruiters.com/NBCUniversal3/744000039649931
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No