Sr. Ad Attribution Engineer (API Engineer) - NBC Sports Next

Fandango is seeking a versatile Sr. Ad Attribution Engineer (API Engineer) to join our team. This role will be responsible for architecting and implementing conversion API (CAPI) solutions that transmit first-party transaction and conversion data from the Fandango network of properties’ websites, mobile apps, and CTV platforms to advertising networks, including Meta, Snapchat, TikTok, Roku, TheTradeDesk, DV360, and others. You will leverage our big data expertise to build scalable, secure, and compliant advertising attribution solutions. This role requires expertise in first-party data handling, event deduplication, privacy-compliant data transmission, and performance optimization. You will collaborate closely with data engineering, marketing analytics, and platform integration teams to ensure robust, scalable, and privacy-centric tracking solutions. Responsibilities: Ad Tech Innovation & Conversion Tracking: Develop high-performance conversion APIs to capture and process key ad campaign data. Manage pixel/tag deployments on both client and server sides to ensure accurate tracking, attribution, and seamless third‑party integration. Develop server to server pipelines to Meta CAPI, TikTok Events API, Google Ads API, TheTradeDesk API, Roku, etc. Real-Time Data Processing & Scalability: Design and optimize systems to handle millions of attribution requests with low latency and high reliability at peak times. Leverage big data insights to continuously improve performance and drive campaign success. Familiarity with Identity resolution strategies (Unified ID 2.0, LiveRamp, HEM). Full-Stack Development & Integration: Design, develop, test, review, and maintain customer‑facing web applications. Build RESTful APIs and manage database interactions for seamless integration with internal systems and external ad tech partners. Collaboration, Leadership, & Communication: Collaborate with cross‑functional teams to turn business requirements into technical solutions. Mentor junior engineers and foster a collaborative, innovative environment. Compliance, Security, & Monitoring: Ensure systems meet data privacy standards (e.g., GDPR, CCPA, CPRA, VPPA, iOS) and follow robust security practices (e.g., OneTrust, Individual Rights requests, MFA, Cognito integration). Deploy proactive monitoring and support to quickly diagnose and resolve issues, ensuring uptime and reliability.