Coordinator, Social Media Strategy & Insights – NBC Sports

As the Coordinator, Social Media Strategy & Insights, you will provide crucial business insights to drive key decisions and strategies to grow NBC Sports’ social business. You should have both a keen eye for what makes good social content and understands the data and insights that inform smart business decisions. This full-time position sits on the NBC Sports marketing team and reports to the Director, Social Media Strategy & Insights. Responsibilities: Analyze and report on data and performance for the NBC Sports owned social portfolio and deliver reports and insights to help shape and drive content strategy Observe and evaluate user behavior and content performance on a variety of social platforms (Instagram, TikTok, Facebook, X, etc.) to further specialize and tailor content for our audience Evaluate and report on trends and performance from talent, partner leagues/teams/athletes and competitors Engage in social listening projects and deliver insights on audience conversation and sentiment Coordinate with members of the Marketing Strategy team to share insights and help inform and learn from season-long and tentpole event strategies Gather data for and report on NBC Sports branded content efforts Other duties as assigned by Director, Social Media Strategy & Insights and Vice President, Social Media