Lifecycle Marketing Specialist

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. Job Description The Lifecycle Marketing Specialist will be responsible for supporting the customer lifecycle strategy of Peacock through CRM channels (email and push), with a strong focus on driving user retention and engagement, as well as winning back lapsed and churned users to the SVOD offering. The Specialist will be responsible for the development and implementation of marketing programs to encourage strategic changes in user behavior. The Specialist will aid in creating and testing insights-driven customer journeys to increase retention among key cohorts, with a focus on Peacock’s SVOD product offering. The individual will focus on continuous program improvement with an iterative and rigorous test and learn agenda across marketing channels. Key Functional Areas of Responsibility Support the strategy related to marketing against key customer lifecycle moments to retain engaged and lapsing audiences Work with the CRM teams to test, and launch, optimize and scale performance across mobile and email channels Leverage customer insights to launch tests to influence retention-driving behaviors and motivate subscriber engagement through personalized customer marketing journeys throughout the stages of the lifecycle Collaborate with cross-functional partners to identify insights through data that can help inform strategies and campaign initiatives in order to influence user behavior Updating automated touchpoints within customer journeys monthly to feature timely and relevant content and offerings Collaborate with Data Analytics partners to gather relevant data in order to track performance and understand lift against KPIs Implement and test multiple offers throughout customer lifecycle