Manager, Marketing Brand Strategy
The Manager, Brand Strategy in partnership with the Universal Destination & Experiences team will help in the management of the Universal Studios Hollywood (USH) brand. Reporting to the Sr. Director, Segment Marketing, this individual is a critical member of a team that aligns and fosters the growth of a brand. Brand Strategy & Development Brand strategy: Develop and implement short and long-term brand strategies that align with Universal Studio Hollywood and Universal Destinations and Experiences. Communication: Understand and communicate to the target audience in partnership with overall strategy audience team. Cross-functional collaboration: Work with other teams to ensure consistent branding and messaging across all channels. A strong acumen for storytelling and analysis, and experience working with strategic frameworks, consumer research and metrics. Other duties as assigned.