Manager Communication Planning

Communication Planning is how our brand approaches our customers, determining how, when, and where to intersect with their worlds. Communication Planners work tirelessly to bridge the gap between the business, our internal stakeholders and our customers by representing their voices throughout our communications. With the help of analytics and marketing technology, we identify audience priorities and craft messages that guide our audiences through every step of their journeys from dreaming to doing. With our Channel & Creative partners, we architect omni-channel plans that fuel our brand. And we inspire the creation of content that drives business results. JOB DESCRIPTION Lead communication strategies for campaigns, focusing on audience engagement and progression through the consumer journey. Present clear recommendations to Leadership for approval and implementation. Support the communication needs of the business and drive creative innovation across all channels to ensure a healthy consumer journey. Adapt segment and communication strategies into channel-level tactical plans that clearly communicate the ‘why’ and ‘what’ to the channel teams for planning, execution and performance optimization Translate audience journeys into aligned channel strategies and digital touchpoints across Paid, Owned, and Earned channels. Distill audience insights into actionable messages to optimize the audience journey. Organize and lead workshops, brainstorms, and tactical sessions for integrated communication plans. Monitor, test, and evolve audience segment journeys to enhance efficiency and effectiveness in achieving business goals. Develop integrated marketing campaigns using creative briefs and campaign planning documents. Recommend content that builds audience engagement and drives revenue. Utilize creative briefs and campaign planning documents to connect the Universal Studios Hollywood brand and products to the consumer. Organize and lead workshops, brainstorms, and tactical sessions for integrated communication plans. Utilize channel KPIs to drive media and communication effectiveness, continuously optimizing audience segment journeys. Collaborate with Project Management and Creative teams to define campaign scopes and ensure high-quality deliverables. Maintain attention to detail and accountability to minimize revisions and keep projects on track, even under tight schedules. Continuously keep Leadership and partners informed of campaign updates, changes, and issues, ensuring successful project execution and delivery.